Wednesday, April 1, 2009

April fools day in the business world

As I sat here contemplating the quasi-evil things I'm going to do to coworkers today I decided to hit briefly on the topic of April fools in the business world (yay! I used the title in the post so it must be relevant).

The Good:

Companies like Google and Woot embrace April fools day with items that have $1,000,000.00 shipping or fake AI programs that mean you never have to respond to email again. These kinds of things engage the users and increase site traffic which is a good thing for businesses. Long gone are the days of a company ignoring its users and relying on a product to generate traffic.

The Bad:

I'm pretty sure antivirus companies teamed up with reporters to create sensationalistic articles/reports meant to drive people to purchase new antivirus software. Isn't it convenient that one of the main symptoms of the conficker worm is that it blocks access to antivirus company websites so everybody is testing to see if they're infected by going to these sites trying to scare you into upgrading. The only April fools with this worm is on the uninformed user.

http://www.google.com
http://www.woot.com
http://www.avast.com
http://free.avg.com

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